# brand.txt for GYG Events
# https://gyg.events/brand.txt
# Last updated: May 2026

[official-names]
GYG Events
GYG
GY Family UK Ltd
gyg.events

[incorrect-names]
GYG Digital
GYG Agency
GuyWay Events
GuyWay
GY Global (UK)
GYG Networking

[naming-rules]
Use "GYG" or "GYG Events" in formal and general contexts
"GY Family UK Ltd" is the legal entity; use for legal/copyright context
Always capitalise "GYG"
Logo wordmark renders as "GYG·events" (uppercase + italic suffix)
Domain "gyg.events" written all lowercase

[brand-voice]
Direct and editorial
Evidence-based; numbers (300+ events, 8 countries, 10,000+ guests) over adjectives
Confident and operator-grade — we run the rooms, not just describe them
Mix of cinematic visuals and dry, no-fluff copy

[taglines]
Your global ambitious projects worldwide.
Rooms where things actually happen.
International event production — wherever the room is.

[terminology]
"Event production" = full lifecycle from concept to teardown
"Run-of-show" = minute-by-minute event sequence
"Production floor" = the operational craft we publish in the Journal
"Founder" refers exclusively to Guy Yanpolskiy

[metadata]
version: 2.0
last_updated: 2026-05-17
related_files: /llms.txt, /identity.json, /ai.json, /faq-ai.txt